Lifecycle Marketing Operations Manager

SwingDev—a hippo company is the Polish branch of a fast-growing InsurTech product company – Hippo Insurance. Our goal is to protect the joy of homeownership. We believe that insurance should protect the things people treasure through an intuitive, modern experience. We provide tailored insurance coverage and preventative maintenance plans that keep our clients protected throughout their homeowner journey. We also help them find coverage for everything life brings—from auto to flood—reimagining how people care for their homes. 
Putting a lot of effort into hiring top-tier devs, designers, PMs, and QAs, is a proof that we care a lot about tech experience, the attitude, human approach, and what we could call „culture fit”.
„SwingDev is all about people” - yes, it may sound a bit cliche. But whether we're writing code or just hanging out, we know that people are at the heart of everything we do. We like to have a good time and keep things light, even when we're tackling big projects. We could brag about what’s making us special, but we’ve boiled it down to two key ingredients: mature, companionable people who, rather than compete, prefer to inspire and have each other’s backs; a culture of trust, empathy, and positivity that keeps us together, lets us interact as teammates and friends, and truly enjoy the ride.

About the role:We’re looking for a hands-on Lifecycle Marketing Operations Manager to implement and execute impactful lifecycle campaigns (e-mail, sms, push), streamline processes, and drive operational initiatives forward. Reporting to the Senior Lifecycle Marketing Manager, you’ll build smart automations and focus on what truly drives results.  As a member of Lifecycle Team, you’ll work side by side with product, engineering, marketing, analytics, sales, and customer experience to drive growth across the whole customer journey - from acquisition and onboarding to engagement, cross-sell, and retention.  To do well here, you’ll bring sharp analytical and experimentation skills, an eye for detail and a passion for personalized marketing. You’ll also be comfortable getting hands-on with campaign builds (in tools like Braze and Customer.io) and enjoy turning data and creativity into impact. So, if you are excited about marketing tech and finding smarter ways to engage customers, we’d love to hear from you. This opportunity gives you the chance to go beyond simple execution and have a big impact on Hippo’s business goals. 

We might be a match if you…

• Have around 4+ years of experience in developing email campaigns with HTML/CSS 
• Possess 4+ years of experience with Liquid (or similar templating language) 
• Bring technical experience with Braze and Customer.io  
• Are strongly focused on processes to identify inefficiencies and drive improvements  
• Have a working knowledge with SQL 
• Are enthusiastic about working for a mission-driven brand 
• Are innovative and creative, with a logical and methodical approach to problem solving 
• Are driven, self-motivated, and committed to high quality work and outcomes 
• Believe in true partnership and collaboration throughout an organization 
• Have a great command of English (written & spoken)    
• Are available to work two days a week in the afternoon hours, including evening meetings due to U.S. time zone collaboration (we respect work-life balance but prioritize effective communication) 

What will you do?

• You’ll code dynamic, personalized campaigns across email, push and SMS using HTML, CSS, and Liquid, leveraging modular code and API-driven data to create scalable, flexible customer journeys. 
• You’ll work on multi-channel journey execution in Braze by designing, QAing, and optimizing campaigns with Canvases, API triggers, segment filters, Liquid logic, content blocks, and personalization. 
• You’ll write complex personalization logic using advanced Liquid conditions, loops, and filters to parse and render dynamic content from JSON objects. 
• You’ll integrate and troubleshoot APIs by configuring endpoints, testing integrations, and collaborating with engineering to resolve data pipeline or system issues. 
• You’ll monitor and troubleshoot CRM performance, proactively identifying and resolving SMS delivery errors, broken links, or UTM mismatches using Braze logs, Google Postmaster, and Customer Data Platforms. 
• You’ll segment and target audiences precisely by defining audiences based on behavioral, demographic, or custom criteria, collaborating with data and product teams using SQL and Tableau. 
• You’ll collaborate cross-functionally with Product, Engineering, Analytics, Creative, and Marketing teams to align requirements, improve processes, and enhance campaigns. 
• You’ll improve operational workflows by identifying inefficiencies and implementing scalable processes for testing, documentation, link libraries, and reporting standardization. 
• You’ll manage projects end-to-end by overseeing timelines, writing tickets, and planning sprints to ensure smooth campaign execution. 
• You’ll monitor platform health proactively by tracking Braze, Customer.io, and deliverability tools (Google Postmaster, Microsoft SNDS) to identify risks or issues affecting CRM performance. 

Recruitment process:

• Send us your CV – it's the best way for us to get to know you. 
• Meet Ola, one of our Recruiters. 
• Interview with Diana (manager interview).  
• Take part in two, short interviews with the rest of the team.
• Meet on the final stage with Marcin and Alicja. 
• and... welcome aboard! 👋 

What benefits are waiting for you?
Salary17 000 – 22 000 PLN + VAT on B2B or equivalent on the contract of employment
Basics 📝 Form of employment of your choosing🌎 Remote work from anywhere in Poland (workation possible)🤒 Paid sick leave🏖️ Paid holidays
Health & Safety💊 Private medical care with dentists & orthodontists package for you and your family ❤️ Group life insurance🧘 Psychotherapists support — free online sessions with psychologists and psychotherapists.🤸 Home physiotherapy🏅 Multisport card & meditation apps reimbursed 50%
Working conditions & Development💻 Gear with Apple Logo and monitor🌱 50% reimbursement for courses, conferences, books & certificates🇺🇸 Free access to private language lessons🐕 6 Personal Development Days & 4 Voluntary Days Off 
Extras you may like🎫 Cafeteria platform — extra “stówka”every month to spend on whatever you want to🧒 Nanny services for parents 📦 Concierge services – a personal assistant to help you to deal with your everyday matters🎮 Chill room with table football & PlayStation 5🍦 Free snacks, and ice cream in the office (every day, all year round!)🍱 Free Friday Lunch in the office🎉 Team building events — we party together several times a year during the annual Offsite & Christmas Parties, beer after work, or our #WinterEscapeMonth workation in Cyprus