Lifecycle Marketing Manager

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Lifecycle Marketing Manager in the United States.

This role is a senior marketing position responsible for driving engagement, retention, and growth through email and omni-channel campaigns. You will lead a small team of developers, managing the execution, optimization, and automation of marketing programs while ensuring quality and consistency. The position combines hands-on campaign development with team leadership, strategic planning, and cross-functional collaboration. You will leverage coding expertise, marketing automation, and data insights to build innovative campaigns that enhance customer experience and drive measurable business outcomes. The role also includes ownership of automation calendars, platform governance, and team development. This is an opportunity to shape marketing programs in a fast-paced, high-impact environment.

Accountabilities

• Oversee day-to-day production and optimization of email and omni-channel campaigns, ensuring timely and high-quality delivery.
• Lead and mentor a small team of email developers, fostering growth, skill development, and performance excellence.
• Build, manage, and optimize complex automations and customer journeys within a marketing automation platform.
• Collaborate with Brand, Product, Engineering, and Data teams to ensure effective campaign execution.
• Review and approve AMPScript, SQL queries, and technical components used in key journeys.
• Standardize and document best practices for code quality, QA, and testing processes.
• Own automation calendars, resource allocation, and platform governance, ensuring efficient and compliant operations.
Requirements
• Hands-on experience with Salesforce Marketing Cloud or a comparable enterprise-level marketing automation platform.
• Proficiency in HTML and CSS, with solid understanding of email coding best practices.
• Knowledge of responsive and mobile-first design principles to optimize email experiences.
• 6+ years of experience in email development and marketing automation, with proven success in high-quality campaign execution.
• 2+ years of people management experience, with strong leadership and team development skills.
• Ability to thrive in fast-paced environments while maintaining high-quality deliverables.
• Strong attention to detail and dedication to documentation and process standardization.
• Proactive, innovative, and collaborative mindset, with excellent communication and problem-solving skills.
Benefits
• Competitive base salary ($106,000–$141,000) with potential discretionary bonus.
• Health, dental, and wellness benefits.
• 401(k) contributions and retirement savings support.
• Flexible remote work arrangements.
• Opportunities for professional development, mentorship, and career growth.
• Paid time off and holidays.
• Exposure to high-impact projects in a collaborative, purpose-driven environment.

Why Apply Through Jobgether?

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.We appreciate your interest and wish you the best! Why Apply Through Jobgether? 
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

#LI-CL1We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.