Director, Customer Engagement and Partnership

This role is responsible for driving strategic marketing partnerships that deepen customer engagement, build loyalty, and enable lead generation and cross-sell opportunities. As a senior leader within the Brand Activations & Partnership Team, the Director will oversee the full partnership lifecycle—from identification and negotiation to onboarding, activation, and ongoing management.

The ideal candidate will lead the development of customer-centric partnerships and innovative engagement. They will manage day-to-day communications with partners and internal team, ensure seamless onboarding, and collaborate cross-functionally to integrate partnerships into marketing campaigns, digital journeys, and sales funnels. This role is pivotal in enhancing program stickiness, driving performance across engagement and retention metrics, and delivering measurable business outcomes.

Position Responsibilities

• Lead the identification, evaluation, and negotiation of strategic marketing partnerships aligned with business objectives and customer needs.
• Serve as the primary liaison for all partnership-related activities, fostering strong, long-term relationships with external partners.
• Own the end-to-end partnership onboarding journey, ensuring a seamless and efficient experience from initiation to activation.
• Manage day-to-day communications with partners to maintain alignment, resolve issues, and nurture collaborative relationships.
• Collaborate cross-functionally with internal stakeholders to ensure alignment, seamless communication, and effective execution of partnership strategies.
• Develop and lead consumer-centric partnerships across health & wealth verticals to enhance customers advocacy, loyalty, and program engagement.
• Establish and oversee performance metrics to rigorously track and report partnership outcomes. Deliver regular insights and strategic recommendations to senior leadership, highlighting achievements, improvement areas, and growth opportunities.
• Drive innovative engagement initiatives that elevate customer experience, support lead generation, encourage digital adoption, and boost retention.
• Collaborate and work closely with Distribution, Product and other internal teams to integrate partnerships into marketing campaigns, digital journeys, and overall sales funnels 
• Own and optimize performance across key metrics including engagement, conversion, and retention.

Required Qualifications:

• 10+ years of experience in marketing or related fields, with a proven track record of delivering impactful partnerships and business results.
• Background in insurance, financial services, or loyalty/membership programs is highly advantageous.
• Strong analytical skills with the ability to leverage data and insights to inform decisions and enhance partnership performance.
• Demonstrated success in partnership marketing, strategic alliances, and integrating partnerships into marketing funnels.
• Skilled in identifying growth opportunities and adjacencies, with experience in proposal development and opportunity scoping.
• Highly organized and capable of managing multiple high-priority projects independently and proactively.
• Strategic thinker with a results-driven mindset and the ability to influence senior leadership and lead high-performing teams.
• Excellent communication and relationship management skills, with the ability to engage partners effectively across all stages of the partnership lifecycle.

When you join our team:

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

宏利金融有限公司是全球领先的金融服务提供商，致力于帮助大众轻松作出明智抉择，实现精彩人生。如欲了解更多关于我们的信息，请访问人寿保险-养老保险-健康保险-中宏保险官网 (manulife-sinochem.com).

宏利是平等機會僱主

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我們的首要任務是消除障礙，為員工提供平等就業機會。人力資源部代表將盡力為應徵過程中提出要求的申請人提供合理協助。申請人要求提供協助所分享的信息將會按照適用法律及宏利／恒康政策儲存及使用。應徵過程中如需協助，請聯絡 recruitment@manulife.com。

Working Arrangement

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