Associate Director, Field Enablement

• Irvine, CA
• Full-time
• Salary Min: 137500
• Salary Max: 261000
• Workday Global Grade: 20

Company Description

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.
Allergan Aesthetics | An AbbVie Company

Job Description

Drive field readiness and revenue acceleration following our portfolio-focused GTM reorganization by establishing scalable enablement infrastructure, ensuring consistent execution across new territory alignments, and maximizing productivity through integrated communications, training, and AI-enabled tools. Build foundational systems designed to scale to meet Allergan Aesthetic growth targets and ever-changing industry dynamics and apply high touch change management and support to ensure technical investments are realized. 

PRIMARY RESPONSIBILITIES

1. FIELD COMMUNICATIONS GOVERNANCE

• Establish the operating model, editorial calendar, templates, and channel strategy for field-facing communications within Field Force Operations

• Serve on the Corporate Communications–led governance committee to align standards and reduce noise • Deliver message clarity, timeliness, and measurable action tied to portfolio-focused sales execution

• Communication Impact Analytics: Implement tracking systems to measure open/click/acknowledgement rates, message recall, and behavioral change metrics

• Optimization Focus: Analyze communication effectiveness data to identify highest-impact messaging formats, timing, and channels; continuously refine approach based on field feedback and engagement metrics • Drive communication standardization that reduces field noise while improving actionability

2. TRAINING (What We'll Train & How We'll Train It)

Primary Ownership:

• Complete Systems Training Curriculum: Own end-to-end design, delivery, and governance of field systems training for Moxie and MADI platforms (excluding product knowledge and sales methodology); collaborate with Sales Training department on scheduling coordination and curriculum integration to ensure seamless delivery of systems training alongside product and sales training programs

• Training Delivery Methodology: Role-based learning journeys (new hire → proficiency → advanced) with manager checklists and proficiency rubrics; delivered through microlearning, interactive walkthroughs, live virtual labs, quick-reference job aids, and recorded tutorials; integrated with ComplianceWire scheduling and SCORM/xAPI packaging; single source of truth with metadata, search tags, and version control; measured by time-to-proficiency, post-training behavior change, and manager attestation

Training Content Areas:

• Field CRM (Moxie / Salesforce.com): Navigation, account/contact hygiene, opportunity workflows, call entry, pipeline standards, territory tools, release-readiness briefs, and data quality standards

• Reporting & Insights (MADI / Power BI): Access, filters, saved views, KPI interpretation, territory health checks, pre-call planning routines, and data literacy fundamentals

• moxie Virtual Assistant (Salesforce Maps): Route optimization, geo-visualization, scheduling, call planning, field safety/compliance, and productivity tactics

Secondary Ownership:

• Support AI tool training and adoption initiatives (primary owned by Tech Stack category)

• Contribute to technology change management training (primary owned by Tech Stack category)

3. TECH STACK + AI (Leverage Technology to Improve Productivity & Drive Revenue)

Primary Ownership:

• AI for Enablement & Productivity: Lead AI enablement with measurable adoption targets; build prompt libraries, run use-case intake/prioritization, launch content search copilots; track adoption KPIs, time-savings, and deflection metrics; establish governance and usage guardrails

• Field Route & Call-Planning Technology Support: Own operational support model for routing/call-planning tools (requirements, release communications, adoption metrics); partner with IT/Analytics on data quality and optimization; ensure technology translates to improved territory coverage and call efficiency

 • Customer Identification & HCP Segmentation: Partner with HCP MDM and Analytics to operationalize segments, targeting lists, and territory inputs; monitor precision, coverage, and refresh cadence; ensure segmentation drives actionable field guidance and measurable call plan improvements

• Program Governance & ROI Measurement: Establish quarterly business reviews with Sales Leadership; maintain program scorecards; provide VP-level reporting on field readiness metrics, cost-per-trained-rep, and revenue cycle impact; drive continuous improvement through data-informed decisioning with accountability for measurable revenue contribution

Secondary Ownership:

• Support technology-related training initiatives (primary owned by Training category)

• Contribute communication strategies for technology rollouts (primary owned by Communications category)

Sales Onboarding:

• Ensure smooth consistent onboarding experience managed by single team end to end

KEY OUTCOMES & KPIs

• Communications effectiveness: Open/click/acknowledgement rates; task completion/behavior change; message recall

• Training compliance & impact: On-time ComplianceWire completion; post-training proficiency and time-to-competency for operational workflows

• Tool adoption & hygiene: Salesforce usage (required fields, timelines, pipeline hygiene), MADI dashboard utilization, route/call-plan utilization via Maps

• AI value realization: % active users, action rate per user, hours saved or steps eliminated; deflection of routine queries

• Segmentation quality: HCP coverage, match/accuracy rates, list freshness; uplift in reach or call plan efficiency

• Revenue impact: Field effectiveness improvements, territory coverage optimization, compliance adherence

Qualifications

Education & Experience

• Bachelor's degree required; advanced degree (MBA or related) preferred.
• 8+ years of professional experience, with 5+ years in field enablement, sales operations, field communications, commercial operations, or related roles within a large field sales organization.
• Experience in healthcare/life sciences/pharmaceutical or other highly regulated industries preferred.
• Demonstrated people leadership, including direct management of team members and cross-functional leadership across Sales, Marketing, IT, Analytics, MDM, Corporate Communications, and Sales Training.
• Proven experience standing up enablement programs during GTM transformations (e.g., portfolio realignments, territory redesigns, technology rollouts).

Skills & Competencies

• Field communications strategy and governance: operating models, editorial calendars, channel strategy, and change communications best practices.
• Systems training expertise: curriculum design, role-based learning journeys, microlearning, labs, job aids, and SCORM/xAPI packaging integrated with LMS (ComplianceWire).
• Program and project management: intake/prioritization, release/change management, QBRs, scorecards, and standardized operating models.
• Analytical and data-driven: define and track engagement, adoption, proficiency, productivity, and revenue-impact metrics; conduct A/B tests; translate insights into decisions.
• Executive communication and stakeholder management: influence without authority; simplify complex topics; drive clarity and action.
• Continuous improvement mindset with strong process design, standardization, and governance discipline.

Technical Skills

• Salesforce CRM: navigation, pipeline standards, call entry, data hygiene, territory tools, release-readiness.
• Power BI: dashboard fluency (filters, saved views), KPI interpretation, territory health checks, pre-call planning routines.
• Salesforce Maps: route optimization, geo-visualization, scheduling, call planning.
• AI enablement: prompt library development, copilot/content search tools, usage guardrails, adoption tracking and time-savings analysis.
• LMS administration and content management: ComplianceWire, SCORM/xAPI packaging; content repositories with metadata, search tags, and version control.
• Proficiency with analytical storytelling and visualization tools (e.g., PowerPoint, Excel; familiarity with data visualization best practices).

Other Requirements

• Ability to operate in a fast-paced, evolving environment and to build scalable systems from early-stage to mature state.
• High attention to detail and accountability for measurable outcomes.
• Change management experience for technology rollouts and GTM re-alignments.
• Understanding of compliance and regulatory considerations for field communications and training.

Note: This job description outlines the scope and responsibilities intended to describe the general nature and level of work performed. Duties and responsibilities may evolve based on business needs and organizational priorities.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​
• This job is eligible to participate in our short-term incentive programs. ​
• This job is eligible to participate in our long-term incentive programs​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

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